1. How to get customers and partners see the website?
"Just Google it!"
Google’s global search market share is 85%, so in advertising a hospitality company, Google AdWords are highly recommendable. In fact, the hospitality industry uses the most Google AdWords in Finland.
Search engine optimization is another way of creating an easy access from the search engine to the target web page. SEO means simply that the target web pages are designed and implemented for the search engines. This is a timeconsuming process, but it will pay off in a long run.
Haikko manor is showing it's best in Google, it has an AdWord with additional pictures and a map, however this AdWord leads to booking.com, an affiliate partner of Haikko manor.
Other, more unconventional marketing tricks could be for example QR-codes in paper ads, which would lead straight to the Haikko manor web pages, or some kind of viral marketing.
Here is an example of Hotels.com viral video on Youtube:
Blogs and different discussion boards help in finding more information about the destination, and our advise to Haikko manor would be to participate in conversation going online, make statements and comments from the staff point of view. Also monitoring and commenting interesting blogs could show the limitless target customers that the company cares for what the people think of them and is responsible.
2. How easy is it to reserve a room?
After having googled the dream holiday destination, the customer wants to make the reservation. Can it be done online? If so, from whom?
The Haikko manor has a great first page of their web pages with a possibility to book a room or rooms. But, if the customer clicked the AdWord on Google search result page, the booking would be then done via booking.com. However, both of these are a good choices for reservations via e-mail or on the phone.
A new thing to develop for Haikko manor could be for example an event planning wizard, where the customer could book a whole conference with different multiple choice blocks for conference rooms, catering, entertainment etc just by using the web site.
3. How to get customers to return after a visit?
A good idea, which also the Haikko manor is using, is a simple newsletter via e-mail about good offers and events in the area in the coming weeks. Another choice for this could be an opt-in e-mail. These newsletters are available just by signing in to a mailing list. The newsletter could show different e-marketing solutions, blogs or other good ideas monthly.
Also the marketing methods used to attract the customer in the first time must be developed and kept updated.
keskiviikko 21. maaliskuuta 2012
keskiviikko 7. maaliskuuta 2012
Smartphone applications - all the things you can do with your phone..
The number of smartphone users is increasing quickly - it has been presumed that over 450 million smartphones will be sold in the world this year. The most popular smartphones are Apple, Samsung, HTC and Blackberry. Because of the growing success there is a good chance in reaching new customers through them. Smartphone users are most probably connected to internet pretty much 24/7 and in addition to surfing in the internet there are different applications coming more all the time which can be downloaded from the markets.
TripAdvisor has also created applications for their customers. TripAdvisor application has been downloaded just from the Android Market more than 1 million times. That's only from Android Market - Apple and Blackberry have their own markets as well. In addition to the basic application that works the same way as their website, there are also city guides free of charge. After downloading it the customer can use it without connecting to the internet so there wont be any roaming charges. The application shows you your location and what is near you. There are restaurants, hotels, attractions, free self-guided tours and all the best places for clubbing and shopping of course. It gives you tips on transportation and says when is the most ideal time to travel to your destination.
(Check out some more from http://www.tripadvisor.com/MobileApps )
Augmented reality is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by sound, graphics or GPS data. (http://mashable.com/follow/topics/augmented-reality)
Augmented reality makes it possible to find certain things from a new environment, for example the restaurants and pubs near by. All you need to do is look at the city view through your phone and the program gives you details on the screen.
Here is an example of what you can create with augmented reality.
The reason for bringing up TripAdvisor, augmented reality and smartphone applications is the following:
What if Haikko Manor could create an application in co-operation with TripAdvisor? As TripAdvisor already has applications, they have the knowhow to create one and for the financial side it would be cheaper if they created it together. Wouldn't it be impressive when you're looking for hotels at TripAdvisor, you find details of the Haikko Manor and it suggests to download an application to your phone as well? It would be something to make it show up from the competitors.
As earlier mentioned in the Prezi presentation, Haikko Manor's history begins in the mid-14th century and many members of the Russian Imperial family have visited the manor. Through the application it would be possible to see how the manor house and the surroundings looked/might have looked back at the 14th century and during different decades.
It could also show how the area looks like during the summer and winter time. For example the foreigners who visit the Haikko Manor in summer could see how the surroundings look like during winter - without having to complain about the cold weather. The beautiful scenery of the winter wonderland could possibly lure them to visit Finland in winter time as well.
Another thing that is very important to take care of is optimizing websites for mobiles. You can easily check how suitable websites are for mobiles from here. According to the GetMoMeter, Haikko got 2 out of 5 on the mobile-friendliness scale. The site hasn't been optimized for mobiles and even with a smartphone you need to zoom in a lot to be able to read the text and press the right links.
Anyhow, the technology is developing all the time and surely even within a couple of years there are so much more you can do with your phone. All that's needed is imagination to come up with new ideas.
TripAdvisor has also created applications for their customers. TripAdvisor application has been downloaded just from the Android Market more than 1 million times. That's only from Android Market - Apple and Blackberry have their own markets as well. In addition to the basic application that works the same way as their website, there are also city guides free of charge. After downloading it the customer can use it without connecting to the internet so there wont be any roaming charges. The application shows you your location and what is near you. There are restaurants, hotels, attractions, free self-guided tours and all the best places for clubbing and shopping of course. It gives you tips on transportation and says when is the most ideal time to travel to your destination.
(Check out some more from http://www.tripadvisor.com/MobileApps )
Augmented reality is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by sound, graphics or GPS data. (http://mashable.com/follow/topics/augmented-reality)
Augmented reality makes it possible to find certain things from a new environment, for example the restaurants and pubs near by. All you need to do is look at the city view through your phone and the program gives you details on the screen.
Here is an example of what you can create with augmented reality.
The reason for bringing up TripAdvisor, augmented reality and smartphone applications is the following:
What if Haikko Manor could create an application in co-operation with TripAdvisor? As TripAdvisor already has applications, they have the knowhow to create one and for the financial side it would be cheaper if they created it together. Wouldn't it be impressive when you're looking for hotels at TripAdvisor, you find details of the Haikko Manor and it suggests to download an application to your phone as well? It would be something to make it show up from the competitors.
As earlier mentioned in the Prezi presentation, Haikko Manor's history begins in the mid-14th century and many members of the Russian Imperial family have visited the manor. Through the application it would be possible to see how the manor house and the surroundings looked/might have looked back at the 14th century and during different decades.It could also show how the area looks like during the summer and winter time. For example the foreigners who visit the Haikko Manor in summer could see how the surroundings look like during winter - without having to complain about the cold weather. The beautiful scenery of the winter wonderland could possibly lure them to visit Finland in winter time as well.
Another thing that is very important to take care of is optimizing websites for mobiles. You can easily check how suitable websites are for mobiles from here. According to the GetMoMeter, Haikko got 2 out of 5 on the mobile-friendliness scale. The site hasn't been optimized for mobiles and even with a smartphone you need to zoom in a lot to be able to read the text and press the right links.
Anyhow, the technology is developing all the time and surely even within a couple of years there are so much more you can do with your phone. All that's needed is imagination to come up with new ideas.
tiistai 28. helmikuuta 2012
The social revolution and its marketing opportunities
The title gives the reader a hint about marketing in social media, but in reality social media is a lot more than a tool of marketing and on the other hand marketing can be done in infinite ways in social media.
Here we try our best to present some ideas.
Social media is all about peer-to-peer communication. It has been a growing trend to listen more what other consumers think of products, rather than investigating the companys own releases. This is utilized in hospitality industry in websites such as tripadvisor, hotels.com, eat.fi etc. where the customers can share their opinions about the companys services and potential customers can evaluate their choices beforehand.
Other peer-to-peer applications which can be used in marketing as well are for example different group deals (groupon, offerium... etc. where the offer is actualized when sertain amount of people engage in purchasing the product), web stores which show most popular products their customers have bought, or FourSquare, a mobile application that can be used to log in to for example a bar the customer has stepped in, and the bar can revert to this log-in by sending an offer to the customer. One of the latest applications is emotionr.com, where the user can share his or her feelings in a certain place.
The Web 2.0 is full of different social media and ways of informing. We embrace peer-to-peer communication and stress the fact that the companies nowadays should think of the social media as a tool to be utilized. There are many great analysis tools, such as Google Alerts and SocialMention.com, which can be utilized in monitoring what is going on in the internet, companywise, so there is no excuse in ignoring what people share about the company. Because of the fact that anyone can write what they want, it is also good that the company is involved in the conversation correcting the "false" information and showing themselves in a positive light.
Haikko Manor has its own facebook account, it can be found with google maps and in wikipedia, but cannot be found on twitter. There are also ratings about Haikko Manor in tripadvisor (http://www.tripadvisor.com/Hotel_Review-g315777-d324908-Reviews-Hotel_Haikko_Manor-Porvoo_Southern_Finland.html)
By the way, we cheked out what Socialmention.com had to say about Haikko Manor, and found out that the average mention time frame for Haikko is 3 days and the strenght, in other words the likelyhood that the brand is discussed in social media, 0 %!
Another interesting application is howsociable.com, where people can measure how much conversation about the company has in social media. It is measured in tweets, status updates, youtube videos and so on. We found out Haikko Manors "magnitude": 1.1. In a scale of 1 to 10, this result is quite poor and the target of our investigation would most certainly benefit from utilizing more social medias.
Back in the days the information from companies to customers was somewhat like this: "We have released a new product". Now we see more and more dialogues between the two, like saying "We have released a new product, what do you think about it?". We as students know that a monologue, such as the first presented, as a learning method is the most boring one. A lecturer who is somehow involving students in his or her teaching is more interesting, educating and fun. This is what companies should as well accept: crowd-sourcing and collaboration with customers and potential customers will lead in better customer satisfaction and more money to the company. The new way of communication could be "We could offer a new product, do you have any ideas?"
There has been a lot of negative conversation about staff hanging on facebook while working, and people have lost their jobs due to posting a negative comment about their employer on Twitter or Facebook. (check this out for more information http://mashable.com/2011/06/16/weinergate-social-media-job-loss/) Some statistics also show that 54 % of all U.S. companies are bloking social networking sites from their employees.
We claim for improvements both in companies mental state as well as the employees.
Instead of creating a block for social media, well preventing the staff from using their expencive working hours at facebook, and even slag the employee beacuse of a rough day, the management should encourage the employees to connect in social media as positive reprecentatives of the company, upselling their company while facebooking, eg. "Had a busy day at work, check out the great new offer we have!", and listening to the potential customers. Even facebook can be so much more than status updates like "going to bed now", "having a coffee"... allthough unfortunately they who should see the potential in social media don't see it like that.
This kind of social awareness, business intelligence or social media intelligence is a mental state that helps to understand the ever changing business environment. In the current economical situation these tools are great, inexpencive ways to detect where the market is going, it could benefit one company ower another. Could Haikko Manor stand up for this?
Here we try our best to present some ideas.
Social media is all about peer-to-peer communication. It has been a growing trend to listen more what other consumers think of products, rather than investigating the companys own releases. This is utilized in hospitality industry in websites such as tripadvisor, hotels.com, eat.fi etc. where the customers can share their opinions about the companys services and potential customers can evaluate their choices beforehand.
Other peer-to-peer applications which can be used in marketing as well are for example different group deals (groupon, offerium... etc. where the offer is actualized when sertain amount of people engage in purchasing the product), web stores which show most popular products their customers have bought, or FourSquare, a mobile application that can be used to log in to for example a bar the customer has stepped in, and the bar can revert to this log-in by sending an offer to the customer. One of the latest applications is emotionr.com, where the user can share his or her feelings in a certain place.The Web 2.0 is full of different social media and ways of informing. We embrace peer-to-peer communication and stress the fact that the companies nowadays should think of the social media as a tool to be utilized. There are many great analysis tools, such as Google Alerts and SocialMention.com, which can be utilized in monitoring what is going on in the internet, companywise, so there is no excuse in ignoring what people share about the company. Because of the fact that anyone can write what they want, it is also good that the company is involved in the conversation correcting the "false" information and showing themselves in a positive light.Haikko Manor has its own facebook account, it can be found with google maps and in wikipedia, but cannot be found on twitter. There are also ratings about Haikko Manor in tripadvisor (http://www.tripadvisor.com/Hotel_Review-g315777-d324908-Reviews-Hotel_Haikko_Manor-Porvoo_Southern_Finland.html)
By the way, we cheked out what Socialmention.com had to say about Haikko Manor, and found out that the average mention time frame for Haikko is 3 days and the strenght, in other words the likelyhood that the brand is discussed in social media, 0 %!
Another interesting application is howsociable.com, where people can measure how much conversation about the company has in social media. It is measured in tweets, status updates, youtube videos and so on. We found out Haikko Manors "magnitude": 1.1. In a scale of 1 to 10, this result is quite poor and the target of our investigation would most certainly benefit from utilizing more social medias.Back in the days the information from companies to customers was somewhat like this: "We have released a new product". Now we see more and more dialogues between the two, like saying "We have released a new product, what do you think about it?". We as students know that a monologue, such as the first presented, as a learning method is the most boring one. A lecturer who is somehow involving students in his or her teaching is more interesting, educating and fun. This is what companies should as well accept: crowd-sourcing and collaboration with customers and potential customers will lead in better customer satisfaction and more money to the company. The new way of communication could be "We could offer a new product, do you have any ideas?"
There has been a lot of negative conversation about staff hanging on facebook while working, and people have lost their jobs due to posting a negative comment about their employer on Twitter or Facebook. (check this out for more information http://mashable.com/2011/06/16/weinergate-social-media-job-loss/) Some statistics also show that 54 % of all U.S. companies are bloking social networking sites from their employees.
We claim for improvements both in companies mental state as well as the employees.
Instead of creating a block for social media, well preventing the staff from using their expencive working hours at facebook, and even slag the employee beacuse of a rough day, the management should encourage the employees to connect in social media as positive reprecentatives of the company, upselling their company while facebooking, eg. "Had a busy day at work, check out the great new offer we have!", and listening to the potential customers. Even facebook can be so much more than status updates like "going to bed now", "having a coffee"... allthough unfortunately they who should see the potential in social media don't see it like that.
This kind of social awareness, business intelligence or social media intelligence is a mental state that helps to understand the ever changing business environment. In the current economical situation these tools are great, inexpencive ways to detect where the market is going, it could benefit one company ower another. Could Haikko Manor stand up for this?
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| http://en.rian.ru/infographics/20110228/162792394.html |
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