1. How to get customers and partners see the website?
"Just Google it!"
Google’s global search market share is 85%, so in advertising a hospitality company, Google AdWords are highly recommendable. In fact, the hospitality industry uses the most Google AdWords in Finland.
Search engine optimization is another way of creating an easy access from the search engine to the target web page. SEO means simply that the target web pages are designed and implemented for the search engines. This is a timeconsuming process, but it will pay off in a long run.
Haikko manor is showing it's best in Google, it has an AdWord with additional pictures and a map, however this AdWord leads to booking.com, an affiliate partner of Haikko manor.
Other, more unconventional marketing tricks could be for example QR-codes in paper ads, which would lead straight to the Haikko manor web pages, or some kind of viral marketing.
Here is an example of Hotels.com viral video on Youtube:
Blogs and different discussion boards help in finding more information about the destination, and our advise to Haikko manor would be to participate in conversation going online, make statements and comments from the staff point of view. Also monitoring and commenting interesting blogs could show the limitless target customers that the company cares for what the people think of them and is responsible.
2. How easy is it to reserve a room?
After having googled the dream holiday destination, the customer wants to make the reservation. Can it be done online? If so, from whom?
The Haikko manor has a great first page of their web pages with a possibility to book a room or rooms. But, if the customer clicked the AdWord on Google search result page, the booking would be then done via booking.com. However, both of these are a good choices for reservations via e-mail or on the phone.
A new thing to develop for Haikko manor could be for example an event planning wizard, where the customer could book a whole conference with different multiple choice blocks for conference rooms, catering, entertainment etc just by using the web site.
3. How to get customers to return after a visit?
A good idea, which also the Haikko manor is using, is a simple newsletter via e-mail about good offers and events in the area in the coming weeks. Another choice for this could be an opt-in e-mail. These newsletters are available just by signing in to a mailing list. The newsletter could show different e-marketing solutions, blogs or other good ideas monthly.
Also the marketing methods used to attract the customer in the first time must be developed and kept updated.
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